In celebration of World Whale Day, PADI joined forces with the innovative wellness brand Neuro, embarking on a mission to spearhead ocean conservation and nurture a blue state of mind. This alliance is more than just a partnership; it’s a journey towards creating a positive ripple across our vast oceans.
A Splash of Art and Conservation
Kicking off this wave of change, Neuro developed a collection of two exclusive, reusable Neuro x PADI tins, which sold out within the first month of their launch. A third – a new whale shark design – is now available online.
These aren’t just any tins; they’re a canvas showcasing the stunning artwork of Neuro co-founder and muralist Kent Yoshimura. In fact, the first tin features a majestic whale breaching the ocean’s surface. But here’s the best part – 100% of the profits from these tins, which are designed to hold Neuro bulk products, are donated directly to the PADI AWARE Foundation. To date, Neuro has donated over USD $300,00 to the PADI AWARE Foundation, and we’re only just getting started.
“The whale is symbolic of how everything is interconnected and small changes can have a huge impact upon our ocean – and all life that calls it home,” explains Yoshimura. “By refilling and using this tin, you’ll cut down on your packaging waste, fuel yourself with clean ingredients to live your best life, and do more for all vulnerable marine species.”
PADI’s mission is to inspire one in ten people to become Ocean Torchbearers, champions of marine conservation. Our collaboration with Neuro is a testament to our shared vision of a healthier planet and the belief that each of us has the power to make a difference.
Uniting for a Greater Purpose
Neuro, born from a dive trip to Catalina in California and a vision for sustainable wellness by Yoshimura and Ryan Chen, has evolved from a budding idea into a national sensation, thanks to their dedication and a memorable pitch on the television show Shark Tank. The brand’s mission transcends environmental protection, aiming for a holistic sustainability that nurtures every creature, big and small, beneath the waves.
Similarly, PADI believes in empowering individuals to discover their “blue mind” – a profound awareness of how personal wellbeing is intricately linked to our oceans’ health.
“Our partnership with Kent, Ryan and Neuro – a brand that prioritizes wellness and ocean stewardship – perfectly complements our core values to drive local action for global impact. Together we are working to deliver meaningful change for our oceans and the communities that rely on them. We believe every positive choice – by individuals, communities and organizations – creates a ripple effect that advances the health of our oceans, our blue planet and humanity,” says Michael McTernan, Global Associate Director of Campaigns & Development, PADI AWARE Foundation.
The Healing Power of the Ocean
For Yoshimura and Chen, scuba diving is more than a hobby; it is a source of inspiration and wellbeing, leading to the inception of Neuro.
For Chen, earning his PADI Open Water Diver certification also provided him with a pivotal moment in his own healing journey after he had suffered a tragic snowboarding accident that left him partially paralyzed. He became certified through the PADI Adaptive Techniques Diving course and benefited greatly from the physical and mental therapy the sport of scuba diving provides. Soon after, his renewed sense of purpose led him to be named to Forbes 30 Under 30 in 2019.
Your Chance to Make Waves
Join us on this journey to heal, protect, and celebrate our oceans. By choosing Neuro x PADI tins, you’re not just choosing sustainability; you’re embracing a movement that goes beyond conservation. You’re becoming part of a global community dedicated to creating a wave of positive change.
Together, let’s make every breath count – for us and for our oceans.
